Free RB2B Alternative: What You Actually Get for $0

A free RB2B alternative exists, but none of the free tiers will give you a steady stream of named leads. They show you which companies visit, up to a cap, and that is useful for validating a tool, not for running a pipeline on. Here is what the free options include, based on vendor figures reported by a competitor.

The numbers in this article come from BusinessMCP’s comparison of RB2B alternatives and its related pages. They are the publisher’s own characterisation of competitors, so confirm limits on each vendor’s site.

Why the free question came up

The comparison states that since January 2026 RB2B’s free tier no longer includes names, emails or LinkedIn URLs, and lists it as 150 anonymous resolutions a month. If you were relying on the free tier for contact data, that change is why you are searching. Our look at RB2B pricing shows what moves behind the paywall.

The free tiers side by side

Tool	Free tier as listed	Level	Main limit
RB2B	150 resolutions a month	Person (US)	No contact data since Jan 2026
Leadfeeder	100 identified companies a month, 7-day retention	Company	Short retention, volume cap
Warmly	Up to 500 de-anonymised visitors a month	Mixed	Limited intent, no automation
BusinessMCP	$0 plan, first 3 identified companies a month, 300 unique visitors	Company	Stops at the limit, no overage

The Leadfeeder and Warmly rows come from the vendor comparison pages for Leadfeeder and for Warmly. The BusinessMCP row is from its pricing page, which says the free plan needs no credit card and has no overage option.

Key takeaway: compare free tiers on the unit that matters to you, such as identified companies or contactable people, not on the headline visitor allowance.

What each free tier is good for

Confirming install and coverage. Drop the script on your site, wait a week and see what resolves. The cheapest question to answer is whether your audience is identifiable at all. If your visitors are mostly consumers or freelancers, you will see mostly unidentified results on every tool; our article on match rates explains why.

Checking a single address. For one-off questions, free lookup tools are enough. BusinessMCP lists a company lookup tool and a reverse IP lookup tool among its free utilities, which are handy for spot checks rather than workflows.

Learning what good looks like. A capped free plan makes you decide what you would do with a hot account before you pay. If you cannot name the action, a bigger plan will not help.

What free tiers do not give you

• Volume. A monthly cap of three, a hundred or a few hundred is quickly exhausted by a site with real traffic.
• Contact data. Names and emails are the expensive part. See person-level versus company-level identification for why.
• Follow-up. Alerts without a way to act on them stay in a Slack channel. Some paid plans bundle outreach; see AI SDRs for website visitors.
• Legal comfort. A free tool is still processing visitor data. You still need a privacy notice and, depending on location, consent or a lawful basis.

A sensible way to use free tiers

1. Pick two tools with different approaches, one person-level and one company-level.
2. Install both for the same two weeks.
3. Record how many visitors each resolves and how many are genuine prospects.
4. Hand-check a sample of ten named results against reality, using LinkedIn or the company site.
5. Decide whether the gap justifies paying for anything.

This is the same discipline we recommend in how to test a visitor identification tool, and it costs nothing but attention.

When paying is the honest answer

If you hit the cap in week one, or you need CRM, analytics and outreach in the same place, a paid plan is simply the right tool. BusinessMCP’s paid plans start at $19 a month on its pricing page, and the comparison stresses a flat-plan model instead of per-person credits. Its own listed limits are worth reading too: it is a younger product with a smaller integration marketplace, it identifies companies rather than people by default, and person-level reveal is US-only and needs your own RB2B or Leadpipe key. The full side-by-side is on the rb2b alternatives comparison page.

Risks of chasing free

Free often means the vendor gets something else: data, a lead for their sales team or a feature wall that moves. Read what the plan stores and for how long, and keep an export of anything you rely on. Pricing and limits listed here were reported in 2026 and change often, so date-stamp your own notes.

How to read a free-tier limit

A limit stated in “visitors” is not the same as one stated in “identified companies”. BusinessMCP’s free plan allows 300 unique visitors a month and includes the first three companies, per its pricing page, while Leadfeeder’s free tier is listed in identified companies. The first caps traffic processed; the second caps output. Ask which one you are buying. Also check retention: a free tier that deletes data after seven days means you must review daily.

Example plan for a very small site

Imagine a site with 800 monthly visitors. It would fit inside a 300-visitor free cap only partially, so data would stop partway through the month. A tier that counts identified companies might last the full month. Neither is better in general; the difference is whether your traffic or your output is the bottleneck. Map your numbers before choosing.

Free versus freemium versus trial

These three labels get mixed up. A free tier has no end date but strict caps, such as a monthly allowance of identified companies. A freemium product uses the free tier to push you toward paid features, so expect prompts, locked fields and sales emails. A time-limited trial gives full features for days and then stops. Each suits a different purpose. Free tiers are best for long-running monitoring on a small site. Trials are best when you want to test the full workflow, including integrations and outreach, before committing.

When you compare, write down for each candidate whether the allowance resets monthly, whether unused allowance rolls over, which data fields are visible and whether exports work. A tier that hides the company domain, for example, is far less useful than one that shows it, because the domain is what lets you look the company up and judge fit.

A cautious path for a small team

Start with one free tier and a simple log. After two weeks, count how many identified accounts were real prospects, and how many you contacted. If the number is zero, the issue is probably your traffic mix, not the tool, and no paid plan will fix it. If you contacted several and got replies, upgrade only the tool that produced them, on a month-to-month plan, and keep tracking the cost per fit contact as described in RB2B pricing.